Your Slate account will consist of three different types of assets: Fonts, graphics and filters. Let’s quickly describe each one.
Fonts: These will be .ttf files. These will be the fonts accessible in your mobile app.
Graphics: These will act much like “stickers” in any sort of social media app. They can be .png or .gif (new!) files that can be moved around and scaled up and down in your mobile app.
Filters: Filters are static or video overlays. They can be applied on top of content in your Slate mobile app and can be created in any of the four dimensions supported in Slate (9:16, 1:1, 4:5, 16:9). They cannot be moved or scaled up and down in the app.
Now let’s talk about the specifications for creating each of these assets.
Fonts is very straightforward. To prepare your fonts files for Slate, all you need to do is make sure they are .ttf files. Tip: if it’s a .otf file, you can just change the extension in your finder to .ttf before uploading to your Slate web portal.
Graphics and Gifs
Graphics are great for things like logos, player stickers, sponsor logos, call to action stickers (like ‘Swipe up’ and ‘Sound on’), or blank brand elements like boxes or paint strokes to add text or IG elements on top of later.
The assets in your graphics drawer can be static .png files or animated .gif files. You should keep your graphics under 1920px wide in any direction and the final file needs to be under 10mb to upload to your Slate web portal.
Tip: Export your graphics without extra transparent padding around the asset. This extra padding will make aligning graphics in the mobile app difficult.
Filters are the quickest and easiest way to add branding to any post and be sure it is consistent. They are great for watermarks, borders, broadcast bumpers (filters that leave a landscape space in the middle of a vertical layout), sponsor overlays, ‘cam’ style filters or really any creative way to enhance your content with your brand you can think of! Filters can be static or animated with .mov overlays.
Static filters should be exported as .png files (Jpeg, .jpg, .psd or any other formats will not upload to your Slate web portal). Png filters should be no larger than 1920px in any one dimension and should be under 8mb. They can be created in any of the four supported ratios (9:16, 1:1, 4:5, 16:9).
Animated filters can be created as .mov files. Refer to the animated filters article for more info on creating this type of asset.
TIP: Create filters to use for multi-media layouts.