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Houston Dash and Dynamo use Slate to Elevate Content

Slate enabled the Dash and Dynamo team to elevate their content during the MLS is Back tournament.

3M

IG STORIES IMPRESSIONS

500+

PIECES OF SOCIAL CONTENT CREATED

1/2

TIME TO CREATE CUT IN HALF

“We loved the ease and consistency that Slate provided our team. It made everything for our tournaments have the look and feel we wanted for our fans.”

GARRET HEINRICH, DIRECTOR OF DIGITAL MARKETING

The Goals

Increase Sponsorships

“Slate delivered high quality graphics and photos with branded items for sponsors.”

Brand Consistency

“We used slate during the MLS is Back and NWSL Challenge Cup to make sure that both the Houston Dynamo and Houston Dash were branded for all pieces of content coming from these very isolated events. ”

Efficiency

“We were able to quickly turnaround photos from the pitch, and videos from broadcast into Instagram Stories within minutes of them happening. ”

The Dynamo and Dash social team has created over 400 pieces of content using Slate.

The Story

When the MLS is Back Tournament was announced, not only were the players for the Houston Dynamo preparing but also their social team. This preparation looked different than normal considering the new regulations due to the Global Pandemic. With this in mind, Garret Heinrich, Director of Digital Media sought out Slate to help with producing content not only for the Houston Dynamo but also their NWSL counterpart, the Houston Dash.

“We used Slate during the MLS is Back and NWSL Challenge Cup to make sure that both the Houston Dynamo and Houston Dash were branded for all pieces of content coming from these very isolated events,” Heinrich said. “No actual digital marketing boots on the ground we were able to rely on other members of our creative and PR teams to deliver great branded content for our fans.”

Slate enabled the Dash and Dynamo team to elevate their content even with less access than normal. “We loved the ease and consistency that Slate provided our team. It made everything for our tournaments have the look and feel we wanted for our fans,” Heinrich added.

“We loved the ease and consistency that Slate provided our team. It made everything for our tournaments have the look and feel we wanted for our fans.”

GARRET HEINRICH, DIRECTOR OF DIGITAL MARKETING

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